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Malta gaming authority launches voluntary artificial intelligence charter

Malta introduced a new artificial intelligence charter to encourage ethical technology use by gambling operators.

Written by the BettingEdgeHub desk, 21 September 2026

The Malta Gaming Authority published a new artificial intelligence charter in partnership with the Malta Digital Innovation Authority. The document aims to encourage gambling operators who use artificial intelligence to do so ethically and transparently. Regulators want to ensure that modern technology supports safer betting operations without harming customers.

Findings on technology use

A recent study showed that gambling operators use artificial intelligence for customer support, data analytics, and player profiling. However, the research also found significant gaps in governance and a lack of formal strategies among many companies. Most businesses adopt technology selectively rather than across all operations.

Recommendations for operators

The new charter remains voluntary and does not create legal obligations for betting companies. Regulators recommend that operators maintain an inventory of their systems and perform regular impact assessments. Companies should avoid exaggerating their technological capabilities and keep human staff in control of important decisions.

Industry standards and safety

Regulators want to make certain that technological tools complement responsible gambling principles rather than replace human oversight. Betting operators are strongly encouraged to adopt the framework voluntarily to show their commitment to fair practices. Proper documentation and transparent procedures help protect consumers who place wagers online.