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Genius sports launches comparison site for event contracts

Prediction markets grow fast as a new tool compares live prices across multiple platforms.

Written by the BettingEdgeHub desk, 17 September 2026

Prediction markets have grown from a small financial niche into a multi billion dollar category over the past two years. Monthly transaction volumes jumped significantly during this period, leaving users with scattered options and no simple way to compare prices. Genius Sports launched a new consumer platform on seventeen September to solve this exact problem.

Finding the best market prices

The new site lets users view how equivalent event contracts are priced across different venues. It includes a special engine for comparing multi leg contract combinations without visiting multiple websites. For sports betting fans, the platform combines live game data feeds with real time market pricing. Users can follow play by play action alongside changing probabilities and market signals.

Growth and regulatory challenges

Industry research firms expect annual trading volumes to reach massive heights by the end of the decade. The new platform builds on digital media technology acquired earlier in the year. However, the launch happens against a difficult regulatory backdrop in Europe. Several countries signed a joint declaration to take action against prediction market platforms operating without local licences.

Future outlook for bettors

Major European nations require a local gambling licence for prediction markets to operate legally. Genius Sports previously secured content and marketing partnerships with major prediction venues to prepare for this consumer launch. The company already supplies official sports data and integrity services to these platforms. Bettors now have a centralised tool to track market movements across the entire sector.