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Rules and licensingAustralia bans famous faces from betting ads starting soon
Australian authorities will outlaw celebrities and sports stars in gambling promotions starting in the year two thousand and twenty seven.
Written by the BettingEdgeHub desk, 20 October 2026
Australia has passed new legislation that will stop bookmakers from using well known personalities in their marketing campaigns. The rules were confirmed after parliament approved the recent bill. Licensed operators must follow these restrictions across television and social media.
Who the ban targets
The restrictions apply to current and former professional athletes, television celebrities, and online influencers. Regulators will evaluate each case based on media coverage and public recognition. Betting operators carry the full responsibility for compliance.
Exceptions for horse racing
Advertisements focused strictly on racing can still use famous figures if they appear on dedicated channels. The wagering requirement for operators to implement these changes was not stated in the update. Bookmakers must regularly audit their campaigns to ensure compliance.
Action required for operators
Operators need to review their active contracts to prevent violations if a minor figure becomes famous later. Companies must also brief third party agencies on the strict new standards. These measures form part of a wider set of betting restrictions.
Punters will soon see fewer familiar faces promoting sportsbooks and betting offers.