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Rules and licensingUnderdog sees huge handle growth from prediction markets
Prediction markets help Underdog grow handle and offer more betting products across the country.
Written by the BettingEdgeHub desk, 14 September 2026
Underdog is seeing a massive jump in betting activity as prediction markets allow the company to offer more sports products. CEO Jeremy Levine shared this news at a major conference. He explained that handle is climbing rapidly in real time.
Growth driven by prediction markets
The company moved into prediction markets last year and now runs its own exchange. Parlays make up more than half of the handle on this exchange. Levine noted that trading dynamics are pushing the numbers higher very quickly.
Reaching states without legal sportsbooks
Prediction markets let Underdog offer full sports betting experiences in states like California and Texas where online sportsbooks are not legal. Levine said the company can now reach almost every state. This is a huge shift from the old fantasy sports model.
Choosing prediction over fantasy
Underdog recently gave up fantasy licenses in several states because local regulators opposed mixing fantasy and prediction products. Levine stated that the financial choice was clear. The company is putting its full weight behind the new exchange model.
What this means for your bets
Bettors in states without legal sportsbooks now have access to prediction market betting options.
