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Turkey powers global betting growth as rankings shift

Global betting demand grew in September driven by Turkey, while Brazil suffered from a sudden nationwide ban.

Written by the BettingEdgeHub desk, 20 October 2026

Most global betting markets grew in September following positive momentum from the previous month. Data analytics show that nearly two thirds of the worldwide increase came from markets that were already rising. Brazil fell further down the rankings due to a new nationwide prohibition on fixed odds betting and online games.

Turkey drives market expansion

Turkey generated nearly a quarter of the global rise in betting demand on its own despite suffering a decline a month prior. The country climbed to third place globally after its index jumped by almost half. Only a few smaller markets grew faster in percentage terms during the same period.

Massive changes at the top

The Turkish market saw every single member of its leading top three brands replaced within a single month. Jojobet took the number one position for September after Merit King and Nesine dropped in the rankings. Pusulabet and Marsbahis also surged into the top three alongside Jojobet.

Tighter rules and enforcement

These brand shifts occurred while authorities applied stricter enforcement against unlicensed operations. An expanded ban on illegal gambling advertisements started at the beginning of August. The Justice Ministry then launched an operation to disrupt payment processing for unauthorized betting sites early in September.

Brazil loses top spot

Brazil suffered the largest drop among shrinking markets after introducing Provisional Measure 1394. The measure stopped new deposits immediately and prohibited sports betting and online games across the country. This steep decline allowed the Philippines to take first place in the global rankings.

Wagering requirements

The provided data does not state any wagering requirements for the betting brands mentioned in the report.