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Rules and licensingSwedish court confirms heavy fines against bet365 for rule breaches
Sweden upheld forty four million kronor in fines against bet365 after finding failures in player protection and deposit limits.
Written by the BettingEdgeHub desk, 16 October 2026
Sweden captured attention in the gambling sector when a court confirmed massive penalties against two companies linked to bet365. The Administrative Court of Appeal upheld a total of forty four million kronor in fines. Hillside Gaming received a four million kronor penalty. Hillside Sports took the brunt of the punishment with a forty million kronor fine.
Regulator findings
Spelinspektionen investigated the operator after noticing serious shortcomings in player safety. Swedish rules require betting companies to monitor customers closely and intervene when gambling harms appear. Investigators discovered that the operator relied too much on automated pop ups and emails. Manual interventions and strict restrictions happened far too late.
Deposit limit failures
The investigation looked at a period between january two thousand nineteen and april two thousand twenty two. During this time, the operator allowed users to choose a no limit deposit option. Authorities examined ten clients with massive losses over a two month period in two thousand twenty one. Five of those cases received deep analysis.
Operator defense
The company argued that its risk system worked well enough. Representatives claimed the sample size was too small to represent the wider customer base. They also stated that regulatory guidance lacked clarity on when to step in. Courts ultimately lowered the penalties from initial proposals, reducing the sports betting fine from sixty five million kronor down to forty million kronor.
The wagering requirement was not stated in the available details.
Bookmakers operating in regulated markets face strict penalties if they fail to protect vulnerable players from excessive losses.