Macquarie predicts prediction market volume will hit massive numbers

Prediction markets are growing quickly as sports fans wager more money on event contracts.

Written by the BettingEdgeHub desk, 18 September 2026

Financial analysts just raised their growth predictions for prediction markets this year. Retail traders taking the other side of market orders are driving this incredible surge. Total volume from these participants could reach huge financial milestones soon.

Massive growth expected

Recent updates show prediction markets now offer customizable same game parlays. This makes them look very similar to traditional sportsbooks. Analysts raised their previous volume estimates significantly based on this trend.

The projected volume represents an enormous jump compared to last year. Trading activity started very strong at the beginning of September. This happened even before the National Football League season officially began.

Sports drive the action

Football games created a record breaking day for trading volume recently. Sports event contracts will likely account for most of the volume this year. Other categories like politics and entertainment might grow over the long term.

Regulatory challenges remain

Legal problems present the biggest danger to this growing sector. Operators face tough battles in federal courts right now. The industry hopes the Supreme Court might protect sports event contracts from state gambling rules soon.

What it means for a bet

Bettors should watch how legal battles unfold because they might change where sports contracts are available.

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