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Evenbeter changes commercial strategy to focus on tailored operator growth

Evenbeter has introduced a new strategy focused on custom growth plans for gambling operators ahead of the upcoming SBC Summit in Lisbon.

Written by the BettingEdgeHub desk, 9 September 2026

Evenbeter, formerly known as EvenBet Gaming, is shifting its business approach from selling standard products to providing tailored development plans for operators. The provider plans to launch this strategy at the SBC Summit in Lisbon from 29th September to 1st October. Operators attending the event can visit stand B233 for live demonstrations and consultations. The wagering requirement was not stated in the announcement.

Custom growth plans for operators

Instead of pushing a single catalogue, the company evaluates an operator business model, audience, and technical setup. Entry points vary based on operator needs, ranging from simple games for sportsbooks to full platforms for poker startups or turnkey casino systems. Poker remains the main focus, though expanded casino options give operators more ways to scale.

Dmitry Starostenkov, CEO at Evenbeter, explained that the strategy anchors itself in operator readiness rather than rigid packages. The initial setup acts as part of a flexible roadmap that adapts as an operator grows. Companies can eventually expand into dedicated networks or add extra casino options over time.

Flexible technology choices for iGaming

This approach allows operators to choose software based on immediate needs while planning future steps. Entering the poker market often presents operational challenges, which this flexible entry model aims to reduce. The provider aims to help businesses expand at a manageable pace across different verticals.

The new commercial framework replaces standard upgrade paths with roadmaps tailored to market readiness. Operators can start with simple software integrations before scaling up to independent networks. Each stage aims to align with current business goals while leaving room for future expansion.