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Betsson launches new foundation to manage charity work

Betsson Group creates a dedicated foundation to handle community projects and sports partnerships.

Written by the BettingEdgeHub desk, 3 October 2026

Betsson Group has officially launched a new charitable organization called the Betsson Foundation. This entity will coordinate all social impact activities for the betting company across its various markets.

Centralized charity work

The company previously supported local communities and organizations through individual partnerships with sports clubs and athletes. These efforts involved fundraising projects and grassroots sports initiatives. The new foundation brings all these activities under one centralized framework.

Company leaders explained that employees and local partners will collaborate through this structure. The goal is to increase the long term impact of their community work in regions where the operator is active.

Structure and governance

The new entity is legally incorporated in Malta as a separate organization. A dedicated board of administrators and a supervisory council will govern the project to ensure full legal compliance and accountability.

Sports will remain a core focus for the philanthropic projects. The operator plans to use its global sports footprint to expand these community initiatives further.

Connecting sport and community

Executives at the betting group stated that community engagement and sport are core parts of the company identity. The new structure allows the business to work more closely with partner clubs and athletes.

These collaborations aim to connect the reach of sports with meaningful local programs. The operator believes this approach will better support people and organizations making a positive difference locally.