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BetMGM renews partnership with Connor McDavid to promote safer gambling

Connor McDavid signs a new deal with BetMGM to highlight responsible gambling tools and safer sports betting.

Written by the BettingEdgeHub desk, 16 October 2026

BetMGM has officially extended its ambassador partnership with National Hockey League superstar Connor McDavid. The renewal centers entirely on promoting responsible gambling messaging across Canada and the United States. Since joining the operator back in March of 2022, the Edmonton Oilers captain has fronted several major player safety campaigns.

The Mullet Over campaign

McDavid teamed up with former hockey player and actor Terry Ryan for the Mullet Over advertising campaign. The humorous commercials were designed to make sports bettors think carefully before placing wagers on games. McDavid noted that discipline on the ice translates directly to making smart decisions with a bankroll.

Measurable results for safer play

BetMGM reported strong positive results following the launch of these responsible gambling advertisements. The company recorded a twenty seven percent year over year increase in the number of active accounts utilizing deposit limits. Chief executive officer Adam Greenblatt praised the partnership for driving meaningful action among sports fans.

More ads and tools ahead

Fans will continue seeing McDavid across television, digital media, and social platforms in the near future. A third commercial featuring the star forward is scheduled to begin airing soon. The ongoing campaign heavily promotes various safety features like stake limits, time out features, and self exclusion options.

Player protection remains a core focus for the operator moving forward. Richard Taylor, who serves as the director of responsible gambling for BetMGM, emphasized that entertainment and safety must go hand in hand. The rising adoption of deposit limits proves that educational marketing can successfully change bettor behavior.