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Betby and lebull join forces to grow in poland

Betby partners with lebull to upgrade sports betting across the regulated polish market.

Written by the BettingEdgeHub desk, 14 October 2026

Betby has signed a partnership deal with b2c betting company lebull to expand further into the regulated polish market. This agreement shows how flexible the sports betting technology provider can be when working with operators. Lebull will keep its current front end while adding the supplier sportsbook around it.

Better betting options

Lebull users will gain access to a large sportsbook offering lots of sports events and markets. The setup includes high quality content and a smooth betting experience for punters. The wagering requirement for any associated promotion was not stated in the announcement.

Trading and risk support

Managed trading services formed a major part of the agreement between the two companies. A dedicated trading team will provide twenty four hour risk management and artificial intelligence tools. This operational expertise gives the operator support that goes way beyond basic technology.

Esports and future growth

Lebull will also use the award winning betby games product which features over forty esports titles. These include internationally recognized concepts and localized games for different audiences. Keeping a familiar player experience was a top priority for the operator leadership.

Both companies expressed great satisfaction with the new agreement and what it means for local customers. The deal highlights the wider strategy of expanding into regulated markets across the world. Punters in the region can expect more depth and better choices on their betting slips soon.