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US sports bettingClay Matthews promotes the new Caesars Sportsbook mobile app
Caesars Sportsbook has launched a major marketing campaign featuring NFL star Clay Matthews to highlight significant improvements made to their mobile betting application.
Written by the BettingEdgeHub desk, 11 September 2026
Clay Matthews appears in a new advertising campaign for Caesars Entertainment. The former NFL linebacker plays a character literally made of clay to highlight the work done on the company app. This creative choice serves as a nod to his famous nickname.
Real makeup and effects
The advertisement uses physical prosthetics and makeup rather than digital effects. This approach gives the campaign a distinct look while signaling that the betting app has also undergone a visual and functional overhaul. Matthews noted that he was excited to join the project immediately.
Features for football season
The company timed this release to coincide with the start of the NFL season. Eric Hession stated that the business spent years improving the app experience for users. He believes this is the right moment to show bettors how much the product has changed.
New tools for bettors
The updated app includes features such as Injury Protection and the Squad Builder. These additions aim to provide users with more ways to earn profit boosts and bonus bets. The platform also offers a wider selection of markets for football fans to wager on throughout the season.
Bettors should check the updated Caesars app to see if the new tools and betting markets improve their wagering experience this season.