BetMGM extends partnership with NHL star Connor McDavid

BetMGM keeps Connor McDavid as brand ambassador to front player safety campaigns.

Written by the BettingEdgeHub desk, 17 October 2026

BetMGM and hockey star Connor McDavid have officially renewed their long running partnership. The famous athlete will continue to front responsible gambling campaigns across multiple media channels.

Promoting safer betting habits

McDavid first joined the operator as a brand ambassador back in two thousand twenty two. Since then, his likeness has appeared in numerous marketing promotions and player protection advertisements.

BetMGM officials credit the hockey player with helping drive positive changes in customer betting habits. A recent campaign led to a significant year over year rise in accounts using deposit limits.

Tools for staying in control

The renewed agreement means McDavid will help promote various safety features available on the betting app. Players can use deposit limits, stake limits, time outs, and self exclusion options to manage their bankrolls.

Chief executive officer Adam Greenblatt praised the partnership for making safety messaging both engaging and effective. Richard Taylor, who directs responsible gambling for the operator, added that player protection remains central to quality entertainment.

Discipline on and off the ice

McDavid compared smart betting to discipline on the hockey rink. He noted that keeping control is essential to ensuring sports betting remains a fun activity for fans.

The brand plans to launch a third responsible gambling advertisement featuring the NHL star soon. Player safety will remain a top priority as the operator continues expanding into new markets.

What it means for a bet

Using deposit limits and other safety tools helps keep your sports betting under control.

Carry on from here

Today’s betting tipsEvery price side by side, with the reasons against printed too.More us sports bettingEverything else we have written in this section.Bookmakers in United StatesOnly the ones that hold a licence where you are.The forumWhat other people are backing, and what they are avoiding.

18+. Gambling can be addictive, please play responsibly. This is a news page, not advice and not a tip. Nothing here is a promise about any result. Our calls live on the betting tips pages, with the reasons against them printed next to the reasons for them.