BetMGM renews official NFL partnership and expands into Alberta

BetMGM extended its official betting partnership with the NFL to cover regulated markets in Canada.

Written by the BettingEdgeHub desk, 24 October 2026

BetMGM renewed its marketing agreement with the National Football League for Canadian bettors. The one year extension builds on an original agreement signed in two thousand twenty two when Ontario first launched its regulated market.

Alberta market expansion

The updated agreement now includes Alberta after that region recently launched its own regulated internet gaming market. BetMGM secured a local license early and went live as soon as the market officially opened.

Official branding rights

Under the terms of the deal, the operator will continue using official league intellectual property in marketing campaigns across the country. This includes team logos, the main league shield, and major events like the Super Bowl.

Betting markets available

Canadian customers can access a full suite of wagering options for every fixture on the schedule. Markets include player props, anytime touchdown scorers, season long futures, and live in play betting.

Enhanced features

Players also gain access to expanded cash out options to settle open tickets before the final whistle sounds. Company executives emphasized that safe gambling practices and fair competition remain central priorities for both organizations.

What it means for a bet

Canadian bettors in Ontario and Alberta get official NFL markets with added cash out features.

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