Bet365 partners with Zeturf to launch French horse racing

Bet365 teams up with Zeturf to bring pari mutuel horse racing betting to France.

Written by the BettingEdgeHub desk, 14 September 2026

Major bookmaker bet365 is expanding its reach into France by offering horse racing markets. The operator joined forces with racing specialist Zeturf to provide a full range of betting options. French rules require a pari mutuel model, which needs high betting volume to run efficiently.

Powering French racing markets

The new betting service runs on both the desktop website and the mobile app. By using Zeturf, the bookmaker gains local expertise while keeping its own technology platform. Bet365 brings over twenty five years of experience in supporting horse racing around the world.

Alex Sefton noted that the launch marks a major milestone for the company. The executive highlighted the high standards and quality that the brand brings to the region. This expansion follows the acquisition of an ANJ licence earlier in May.

International growth and local cuts

While expanding abroad, the company faces tough conditions in its home market. Recent restructuring led to job cuts across offices in Stoke on Trent, Gibraltar, and Malta. Increased taxes and regulatory costs created a challenging trading environment in the United Kingdom.

What it means for a bet

Punters in France can now use bet365 for pari mutuel horse racing bets.

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